News & Updates
NORWOOD, MA. May 22, 2018 - HMI Performance Incentives is very excited to be awarded by the 2018 Hermes Creative Awards for excellence in marketing and communications. HMI won GOLD awards in two separate categories, “Integrated Marketing Campaign” and “Motion Graphic Explanation Video”.
For the “Integrated Marketing Campaign” category, HMI submitted an extensive array of materials and components orchestrated for its client, Temperature Equipment Corporation (TEC). The TEC Partner Privileges Program was launched with help from a print and digital campaign, which included an announcement email, flyer and brochure, as well as program overview materials.
For the “Motion Graphic Explanation Video” category, HMI submitted a program video that was put together for long-time client, Polyglass USA Inc., and its customer incentive program, Q Rewards. The video depicted a walkthrough of the newly improved reward website and an overview of a new submission process, which greatly improves participant experience on the site.
Both marketing programs were very well received by both audiences. Temperature Equipment Corporation’s campaign achieved an average engagement rate of 30% with announcement materials. Similarly, Polyglass USA Inc. saw an engagement rate of 69% with its video.
Paul Ferreira, President and Founder of HMI Performance Incentives was very proud of the achievement, saying, “As important as the design and management is for any program, it’s equally important to successfully market that program to the audience in a way that will resonate. We’re honored to receive two Golds in the 2018 Hermes Creative Awards this year, and we’re very proud of our marketing and communications department.”
EVP of Sales & Marketing, Lincoln Smith says, “It’s an honor for HMI Performance Incentives, our partners TEC and Polyglass, and our Marketing Communications team to earn this recognition from our communication peers. At HMI we understand that the cornerstone of delivering incentive program results and enhancing brand loyalty for our clients is designing effective engagement techniques and communication strategies that are creatively executed and capture attention.”
About HMI Performance Incentives
Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to accelerate sales, increase customer engagement, and expand market share. With more than 35 years of experience in the performance improvement industry, we know what it takes to deliver results.
About Temperature Equipment Corporation
Temperature Equipment Corporation has been in business since 1935 and is the exclusive distributor of Carrier, Bryant, and Payne in Chicagoland, NW Indiana, SW Michigan, and Milwaukee areas. As the largest privately-owned Carrier distributor in the U.S., TEC is known for its dedicated and professional customer service and support teams.
About Polyglass USA Inc.
With its origins as a roofing contracting business, Polyglass® became a leading manufacturer of modified bitumen roofing membranes in Europe in the 1960s and introduced its products and technology to the United States in 1992. Since then, Polyglass has grown to be a leading innovator in the roofing industry.